Birthday Speech

Just for the big guy Richard Branson's birthday on 18 July, we bring you his top ten tips for success and hear from him on both global recession and global warming.

Branson's top 10 maxims.

1. You've got to challenge the big ones.
2. Keep it casual.
3. Haggle: everything is negotiable.
4. Have fun working.
5. Do the right things for the brand.
6. Smile for the cameras!
7. Don't lead "sheep", herd "cats".
8. Move like a bullet.
9. Size does matter.
10. Be a common, regular person.

Sound bytes

1. Branson speaks to a familiar presenter on the recession.

2. Branson talks Global Warming.